Abhee Ventures engages Ashwinder R. Singh as brand positioning advisor for Phase 2 launch

Institutional Expertise Comes to Phase 2

Ahead of the launch, Abhee Ventures has engaged Ashwinder R. Singh, reflecting its intent to step into the ranks of Bengaluru's most institutionally run, Category A developers. The appointment, announced on January 30, 2026, underscores the developer's commitment to building large-format townships with institutional rigor and market clarity as the Codename New Dimension project moves toward its Phase 2 launch cycle.

Singh's Role and Mandate

Focused on the Phase 2 launch cycle, Singh will support brand positioning, go-to-market strategy, and stakeholder engagement. The engagement builds directly on the long-standing relationship between BCD Group and Abhee Ventures, with BCD having served as a construction partner over the last three years, including the delivery of Abhee Celestial City Phase 1.

Singh's Track Record

Singh brings decades of leadership across India's residential real estate ecosystem—serving as CEO, JLL Residential, co-founder and first CEO, ANAROCK, and CEO (Residential), Bhartiya City. He also serves as Chairman, CII Real Estate Committee. Today, he is an entrepreneur and co-founder of BCD ROYALE and serves as Vice Chairman of BCD Group.

Vision for Institutional Development

The association reflects Abhee Ventures' belief that enduring brands are built through repeatable systems—product clarity, governance, distribution discipline, and delivery credibility. Founder and Managing Director Nagaraj Reddy expressed confidence in the partnership, stating that the engagement aims to enhance institutional strength, market leadership, and execution capability for large-format townships.

Location and Market Context

The Codename New Dimension project spans 45 acres on Gunjur Road in East Bangalore. Gunjur, which is conveniently located near Outer Ring Road, Sarjapur and Whitefield, represents the future of residential growth in Bengaluru. Surrounded by international schools, this neighbourhood boasts several infrastructure developments within a 4km radius, like the upcoming Peripheral Ring Road, the upcoming Sarjapur Road METRO station and the ambitious SWIFT City project.